We hosted a webinar gathering participants eager to learn how to make reuse a practical, financially sound part of their organisation. Amelie was joined by our CEO and co-founder, Henrik, to walk through the fundamentals of reuse, real-world success stories, and what it actually takes to get started.
Reuse is simple at its core: keeping a functional product in use instead of replacing it with something new. Yet despite how intuitive it sounds, the real estate and construction sector has become one of the most waste-intensive in the world, responsible for roughly 40% of total waste. But the issue isn’t only environmental. Recent studies show that up to 57% of budgets are lost due to the inefficiencies of the linear economy. Reuse helps close that gap — making it not just sustainable, but financially smart.
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A key principle discussed in the webinar was recognising the difference between:
Most organisations already practice some form of internal reuse — just not in a structured way. That’s where the biggest gains lie. Henrik’s advice was clear:
We highlighted two standout case studies:
Tunabyggen – A Swedish real-estate owner with 5,000+ apartments.
By centralising their reuse hub and repairing rather than discarding appliances, they’ve achieved substantial financial and climate savings. Their approach began small — and grew into a company-wide, data-driven process.
Jönköping Municipality – A municipality with 13,000 employees.
After switching to Palats earlier this year, their reuse volumes skyrocketed. In just ten months, they saved over €1.5 million in purchasing costs and avoided 200,000 kg of CO₂. They also run their reuse hub through a work-training programme, combining financial, environmental, and social sustainability.
A successful reuse operation usually centres around a dedicated reuse hub. Instead of scattered storages across the organisation, one shared space becomes the drop-off and pick-up point for all surplus products. A designated owner, or team, inventories the items every week, and the system makes everything visible to the organisation.
This enables:
One of the strongest messages from the webinar was that you don’t need large investments. In fact, most organisations already have 3 out of 4 prerequisites:
Start small, validate the financial case, and scale from there.
We introduced two ways to calculate your reuse potential:
These tools make it easy to build a business case and get management on board.
Structure and digitalise the reuse you already do — start small, prove the value, and then scale. And if you’d like to learn from others who have already made this journey, we’re happy to connect you.
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